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In the lab, we've been able to give users the ability to see Salesforce objects around the user. For example, if a Sales person selects "Show Contacts Near Me" in their Salesforce1 application, a map will pop up and display their location (via GPS), and then map all of the Contacts within a specified mile radius. The idea is that a busy Sales person can use this functionality to see other Contacts in close proximity, mapped on their phone. Presumably they could make a visit, resulting in higher productivity, and possibly additional revenue.

We realize that the Salesperson may want to see other Objects than just the Contacts. Through the code, we can define access to other Salesforce objects such as Accounts and Leads, as well as custom objects that have a geo-coding attribute.

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