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Who should attend: Sales, Marketing, I.T. & Social Media specialists
Register Now - Limited Seating Available
Attend and you could win a complimentary round of golf for you and a guest at the
Omni Interlocken Resort Golf Course — a $260 value! All workshop attendees
are eligible to win; drawing held during event.
Going Social with CRM: How Social Media is Turning Sales Upside Down
Shane Gibson, Author of Sociable! and Closing Bigger; President of
Knowledge Brokers International
It's not who you know but who knows you in today’s hyper-connected marketplace.
The consumer and the crowd now own your brand, and in order to profit from this
new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Understanding the role social media and social networking play in this new dynamic
is paramount to your future success as sales professionals, marketers, and corporations.
In this fast-paced keynote presentation Shane Gibson, co-author of Sociable!,
will share with you:
- The new rules of engagement in sales and marketing
- Prospecting 2.0: How to use Social Media to connect, attract and grow profitable
clients opportunities
- 5 Reasons not to let sales people post content and 10 reasons why you should
- The top social media and networking tools for sales organizations
Social CRM in Action – Live Demonstration
Steve Roch, President, CRMCulture
Steve will provide a live demonstration of Shane's techniques in action.

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