Salesforce is an incredible platform and set of tools to help automate and expedite your Sales, Marketing and Customer Service workflows and processes. Yet according to a recent study by the Merkle Group, over half of the new Salesforce CRM implementations miss this critical target and fail for a variety of reasons: poorly defined processes, incorrect CRM design and application, lack of CRM leadership (or a culture that supports great CRM), and most common, wavering user adoption. Read the 10 warning signs your CRM Project may be in jeopardy, and in need of CRM Rescue.
As CRM experts, we've seen every pitfall that can hinder a successful CRM implementation, and firmly believe that CRM is a company wide commitment and adoption - so much so that we named our company after that belief - CRMCulture.
A significant part of our business is righting failed CRM implementations - rescuing the best of intentions from missing the target completely. While Salesforce CRM (and other features) are incredibly powerful and widely used, without the proper application to your business rules and objectives, (and a culture of CRM behind it), the implementation and use of Salesforce CRM will likely fail.
If you're running in place with your Salesforce CRM, feel like the investment you've made is not returning adequately, let us right the ship for your business. A rescue operation consists of:
Don't scrap your CRM initiatives simply because of the challenges of getting it right the first time. With over 100 large scale CRM implementations and happy customers, CRMCulture knows how to do CRM - affordably and ensuring return on your investment.