Sponsors 2014 USA Cross Country Championships In Boulder, Colorado

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CRMCulture Sponsors 2014 USA Cross Country Championships in Boulder, Colorado

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Lafayette, Colorado
CRMCulture is pleased to announce its sponsorship of the 2014 USATF USA Cross Country Championships in Boulder, Colorado in 2014. The Cross Country National Championships return to Boulder for the second time (2007 was the inaugural event), and will return in 2015 for an uprecendented third time. Boulder has long been a mecca for endurance athletes given its fit and participating community, history in distance running, annual Bolder Boulder 10K, and the powerhouse University of Colorado cross country teams. The nation's top cross country runners will be competing for National titles in February 2014, drawing a deep field and a large, exuberant fan base.

"Competitive running is an integral part of our company DNA", says Steve Roch, President and CEO of CRMCulture, himself a top collegiate and All-American runner and lifelong competitor. "The parallels between cross country running and business are many - focus on performance, commitment to achieving goals, the ability to endure, maintaining a competitive drive and lifelong passion. The traits that competitive runners possess easily translate to success in business; in fact, many of our employees are runners. We're excited to be part of this great tradition, and the fact that it's local, we jumped at the chance to be involved."

Jason Robbie, VP of Sales and Marketing, and former University of Colorado letter winner agrees “The opportunity to associate our high caliber Salesforce.com solutions with an event of this magnitude is important to our brand and messaging. Demographically, cross-country runners are competitive, humble, A-type personalities, the same driven before leading successful small and medium sized businesses. We’ve found those same successful business leaders are driving technology changes in their business and Salesforce.com is a huge part of that…” 

“We’re excited to have CRMCulture supporting the event,” adds Sean Nesbitt, Race Director for the USA Cross Country Championships. “Having a local company with deep roots in the Boulder running community as a headline sponsor is ideal for the continued success of this and future races”.

CRMCulture is the Headlining Sponsor for the Junior Men's 8K event at the Championships. More information on the race and related events can be found at the USA XC Championships event website.